Verifying the Direction of Website Design
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Authors
Crane, Michael
Issue Date
2023-06-04
Type
Language
Keywords
Alternative Title
New initiatives in outreach and instruction and the supporting redesign of our website led to a remarkable 250% increase in website visitation
Abstract
In fall 2019, the U.S. Air Force Academy’s (USAFA) McDermott Library directed staffers to solve a problem with student engagement. The average visitation to our library website was nearly half the rate as at comparable libraries, such as the U.S. Military Academy (West Point). A research study was needed to identify and address the underlying cause, and we were able to resolve it. Student engagement with USAFA’s library website went from 40,000 visits in 2020 to 100,000 visits in 2022. This study is being shared in hopes that other libraries will find some useful insights in our research approach.
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Citation
Publisher
infotoday